Weezie Towels
Peter Dunham Collab
In 2022, Weezie Towels launched a beach towel collaboration with design multihyphenate Peter Dunham. Their goals: Build authority and credibility for Weezie in the design world, introduce Peter’s audience with the brand, and of course drive sales.
Solution: Play up the excitement of the designer collaboration by putting a fresh and elevated spin on Weezie’s brand voice. Read on, the assets speak for themselves.
Assets at a glance:
Mailer insert
Launch email
Launch SMS
Social feed & story copy
Homepage hero for web
Product descriptions for web
Paid social copy
Results:
The collab earned multiple press spots, including in Architectural Digest, Hamptons Magazine, Shondaland.com, and Danielle Moss
Launch Email
SLa: New! Peter Dunham x Weezie
PHa: Shop the beach collaboration.
SLb: Launching Peter Dunham x Weezie
PHb: Beach towels featuring the designer’s prints
SMS
Weezie: It’s launch day! We teamed up with famed interior designer Peter Dunham to create limited-edition Beach Towels. Shop the transportive trio: <LINK>
Web: Homepage Hero
Eyebrow: Limited-edition
Header: Peter Dunham x Weezie
Body: This trio of Beach Towels feature iconic patterns by the design multihyphenate.
CTA: Shop now
Web: Product description
We teamed up with design multihyphenate Peter Dunham to create a trio of limited-edition Beach Towels. Featuring Peter’s best-selling prints, each style captures the designer’s singular spirit of adventure and globetrotting aesthetic—all in our signature luxe terry.
Based in Los Angeles, Peter is an ELLE Decor A-List interior designer, founder of the namesake fabric and wallpaper collection, and creator of furnishings showroom Hollywood at Home.
Organic Social In-Feed
It’s launch day! We’re thrilled to unveil a new collection of Beach Towels created with Peter Dunham, the Los Angeles-based interior designer. Featuring Peter’s famous prints, each style captures his singular spirit of adventure and penchant for travel. Which pattern will you choose?
Organic Social Stories
I’ll leave this for now and you can pick and choose from the other copy assets to form whatever story works best for you!
Organic Social Teasers (in-feed and stories)
Our latest collab is launching soon! We can’t share all the details quite yet, but we can leave a few hints for you right here…
Our collaborator is an interior designer on the Elle Decor A-List
He has a very iconic print. Any guesses?
Architectural Digest featured our collab in this article ➡️
Excited?! Stay tuned for launch day.
Paid Social
Carousel
Main Copy: Wrap up in luxury. Beach towels made in Portugal, featuring iconic designer prints.
Slide 1 Headline: Peter Dunham x Weezie
Slide 2 Headline: 3 famous patterns
Slide 3 Headline: Made in Portugal
Slide 4 Headline: 100% organic cotton
Slide 5 Headline: Quick drying & super soft
Slide 6 Headline: Personalization available
CTAs for all Slides: Shop now
Feed Post
Main: Wrap up in Peter Dunham x Weezie beach towels. Superior quality. Maximum luxury.
Headline: Ready for summer?
CTA: Shop now
“Mock” Collection Ads
Main: Shop luxury beach towels made in Portugal and featuring iconic prints. Personalization available.
Headline: Peter Dunham x Weezie
CTA: Shop now
Story Ads
V1
Peter Dunham x Weezie beach towels
Superior quality. Iconic prints.
Shop now
V2
Peter Dunham x Weezie beach towels
Maximum luxury. Designer prints.
Shop now
V3
Peter Dunham x Weezie beach towels
Made in Portugal with designer prints
Shop now